Kopi Pak Belalang

KOPI PAK BELALANG 

A SECRET OF A GREAT COME UP IS A CUP OF COFFEE......

DON'T EVER SKIP YOUR KOPI PAK BELALANG EVERYDAY AS YOU MIGHT BE LOSE ON TRACK!!!!!

Coffee has give us unrealistic expectations of productivity. Brighten your day with unbelievably retro feeling of Kopi Pak Belalang. Get a multiple cup of Kopi Pak Belalang today!

The web site of Kopi Pak Belalang is www.cwc.com.my and the company name is Classic Worldwide Corporation (M) Sdn Bhd was founded by Dato Sri Dr Rozaini Bin Hasan on 14 May 2007. The company is incorporated under the name CLASSIC WORLDWIDE CORPORATION (M) SDN BHD, with the registration number 773 082-M. The company operates at address No. 210, Level 1, Jalan Lagenda 8, Lagenda Heights, 08000 Sungai Petani, Kedah Darul Aman. Slogan Kopi Pak Belalang is "Ready To Drink" and the brand name is Kopi Pak Belalang and beverage industry.

 

Kopi Pak Belalang is produced from a unique combination selected materials that have nutritional value coffee and even coffee pack of locusts also produced so that those who drink it can practice sunnah besides drinking coffee.The combination of materials selected to open a new dimension of care its earnings Coffee Health Pak Belalang locust comply with all standards.

In terms of selection of raw material, processing, packaging, and bring quality. The materials used have a high efficiency in terms of medicine and nutrition. The advantages of compacted form are easily retrieved and delicious coffee drink that pack of locusts.

Kopi Pak Belalang have synthesized from 5 main ingredients of Maqui, Acai, Black Seed, Luban and Honey. These materials have properties that are high in terms of nutrition and medicine. Benefits of this material is compacted in the form of an easily obtainable and delicious for Kopi Pak Belalang.

LUBAN (Styrax)

Luban high quality bright-colored, opaque and looks clean. Luban edible (chewed up late) or put in hot water and drinks.

 Advantages of Luban:

       -Improve mind fitness
       -Avoid senile
       -Increasing sharpness memory
       -Relieve stress
       -Suitable for children of poor memory
       -Treat neurological diseases and body aches
       -Indistinct speech, headaches and flatulence
       -Extreme migraine
       -Troubleshooting stubborn child

                                                                      BLACK SEED

Black Seed contains active ingredients such as Alanine, Arginine, EFA (Essential Fatty Acid), Crystalline Nigellone, Linolenic (Omega 3), Linoleic (Omega6), 15 Amino Acids, Protein, Carbohydrate, Volatile Oils, alkaloids, saponins, Crude Fiber and vitamins (A, B1, B2, B6, C, E) and minerals -calcium, iron, sodium, magnesium, selenium, potassium, zinc, carotene, niacin).

Advantages of Black Seed:

     - gout

     - asthma

     - High blood pressure

     - allergies

     - System bile (Bile)

     - Launched the production of milk and the immune system

     - Cancer

                                                                      MAQUI BERRY

The benefits:

     -Lose weight

     -Improves resistance

     -Neutralize free radicals

     -Sources of vitamin C, calcium, iron and potassium nice

     -Increases energy levels

     -Anti-inflammatory activity

     -Strengthen bones and joints

     -Brighten the skin and protect the skin from sunlight.

    NATURAL HONEY

Benefits are available in Natural Honey is very well known:

     -provides energy

     -Increase your metabolism

     -Contains anti-oxidant agent

     -Destroy cancer cells

     -Improve blood circulation

     -Digestive system

     -Makes the skin smoother and more slippery.

 

ACAI BERRY

Acai Berry is another food category. There have omega fats that are rich in nutrients, amino acids, electrolytes, antioxidants, vitamins A, B1, and E. Acai Berry helps:

     -Reduce

     -treating insomnia

     -Fight cancer cells

     -Help reduce the complications of diabetes

     
ARABICA COFFEE

 -Return nutrients to the nervous system to stress and anxiety.

 -Improve freshness and eliminate sleepiness.

Kopi Pak Belalang only contains 0.8 - 1.6% caffeine.

Suitable for pregnant and breast-feeding

     -Milk production launch

   -Relieve nerve pain postpartum mothers

     -Pregnant women (young age)

Value Proposition

Packaging

Coffee pack of locusts have revolutionary changes in packaging where coffee pack placed grasshopper image ambassador Ahmad Dhani. It as a springboard to introduce Ahmad Dani, as the official ambassador of Kopi Pak Belalang.

Old Packaging

New Packaging

 

Original Kopi Pak Belalang pack contains a selection of Arabica coffee beans and using stevia sugar. Sugar stevia is best used for those who have diabetes.

BOH PLANTATION SDN BHD

BOH Plantation Sdn Bhd - Found by John Archibald Russell in the year 1929, together with A.B. Milne, a veteran in tea planting from Ceylon they succeeded in obtaining a concession of land in Cameron Highland.

About BOH 

• The largest producer of black tea in Malaysia. 
• 4,935 feet above the sea in Cameron Highlands
• Leading tea grower in Malaysia with FOUR tea gardens 

Fairlie BOH Tea Plantation 

Tea Plantation Factory at Sungei Palas

Habu BOH Tea Plantation

Sungei Palas BOH Tea Plantation

BOH not only maintaining its market position locally they also expanding into foreign niche markets for example, USA, JAPAN, United Arab Emirates, Singapore and also Brunei.

BOH plantation their target market is for groups of people a variety of ages which are generally concerned with beverages. Since, BOH Tea plantation is the largest tea plantation on south Asia, to ensure freshness of its tea products, BOH also processes its harvest in its own factory located in Sungai Palas. In the same site is the in-house cafe and gift shop where guests can purchase the varieties of tea produced in the factory. 

Location of BOH Tea Plantation in Cameron Highland

Yet, because of changing in consumer demographic and industry trends BOH they also try to fulfill customer need and find out what is their consumer behavior and let their customer to get their product easier, they also sells their products by online which is in their own website, Lazada, 11Street and other online store.

LAZADA

11STREET

BOH own website: www.boh.com.my

There are wide varieties of products sold by BOH Plantation Sdn. Bhd

BOH Tea Leaves 

BOH Ice Tea

BOH Teamix 

BOH Garden Teas

\

Gold BOH Cameronian Blend 

BOH Alternative Tea

BOH Seri Songket Teas

BOH Teh Tarik Kurang Manis Ginger

BOH Teh Tarik Kurang Manis Original

Main product of BOH Plantation Sdn Bhd

BOH Herbs and Fruits Infussion tea

Seri Songket Collection Tea Leaves

BOH Cameronian Tea

Cham (Teh Tarik and White Cofee)

BOH Green Tea

BOH 3-in-1 Teh Tarik Instant Original

BOH Iced Teas

BOH Cameronian Tea Golden Blend

The main attraction of BOH Tea - The FOUR tea garden & the location of they do plantation

To produce a good quality product it must have a perfect place to manufacture them. BOH is a best example, this is because Cameron Highland is a place with great natural resources. It has fertile land and nice climate which is suitable for tea plantation. Therefore, the company built their factories there has the opportunity to get the fresh and good tea-leaves to produce the best quality tea. It is a good competitive advantage against their competitors. It is the reason BOH is the best brand in Malaysia and even exports their products to other countries.

Below are the FOUR Tea Garden:

Fairlie BOH Tea Plantation

BOH Tea Plantation Factory at Sungei Palas 

Habu BOH Tea Plantation

Sungei Palas BOH Tea Plantation

The main values that BOH Plantation Sdn.Bhd are offering to online customers that makes it stand out from its competitors:

• Advertising - TV, news paper, internet and other. it may help increase sales and attract the other                                     competitor such as, Lipton.
• inspired the consumers by tackling the health benefits of drinking tea and also provide a quality and innovative tea products
• Their healthy product -  Protect cancer caused by smoking, Lower the blood pressure, Lower the cholesterol level and protect against heart disease, and Boost the body’s defense system

use of this specific social network is suitable

• because the social network help the BOH Plantation Sdn.Bhd to advertise their promotional items of the brands and create the awareness among the consumers.
• helps to persuade customers to buy the BOH tea product to enhance the brand identity and to make BOH tea as their favorite drink.
• can promote their different varities of tea products in the social networks where the consumers can view their products and can order them through the social networks used by BOH Plantation Sdn. Bhd
• can generate the brand loyalty among the consumers and increase their sale for their products through social networks 

How this e-business makes use of the strength of this specific social network to its advantage??

• gain valuable customer insights
• may find out what your competitors are doing
• run targeted advertisement with real-time results

Richness of information 

The use of richness of information to attract online customer is effective.

1. Feel convenience 
2. Variety
3. Better prices

Steps to establish trust among its customers?

• Get a lot of reward and make BOH become more famous
• Keeps abreast of its evolving consumer demographic and industry trends while continuing to produce distinctive teas for both domestic and international customers.
• Playing an active role in the community and is a keen supporter of the local performing arts scene. The Company is also an advocate for animal and environmental conservation.

Show screenshots of the e-store 

BOH Plantation Sdn. Bdn uses the own websites which is BOH Share the Ummph to sell their products internationally.

BohTeaMalaysia in Facebook to promote and sell their products to customers locally and internationally

Lazada sells the BOH teas locally

Amazon sells the BOH teas internationally.