BOH Plantation Sdn Bhd - Found by John Archibald Russell in
the year 1929, together with A.B. Milne, a
veteran in tea planting from Ceylon they succeeded in obtaining a concession of
land in Cameron Highland.
About BOH
- The largest producer of black tea in Malaysia.
- 4,935 feet above the sea in Cameron Highlands
- Leading tea grower in Malaysia with FOUR tea gardens
Fairlie BOH Tea Plantation
Tea Plantation Factory at Sungei Palas
Habu BOH Tea Plantation
Sungei Palas BOH Tea Plantation
BOH not only maintaining its market position locally they also expanding into foreign niche markets for example, USA, JAPAN, United Arab Emirates, Singapore and also Brunei.
BOH plantation their target market is for groups of
people a variety of ages which are generally concerned with beverages. Since,
BOH Tea plantation is the largest tea plantation on south Asia, to ensure freshness of its tea products, BOH also processes its
harvest in its own factory located in Sungai Palas. In the same site is the
in-house cafe and gift shop where guests can purchase the varieties of tea
produced in the factory.
Location of BOH Tea Plantation in Cameron Highland
Yet, because of changing in consumer demographic and industry trends BOH they also try to fulfill customer need and find out what is their consumer behavior and let their customer to get their product easier, they also sells their products by online which is in their own website, Lazada, 11Street and other online store.
LAZADA
11STREET
BOH own website: www.boh.com.my
There are wide varieties of products sold
by BOH Plantation Sdn. Bhd
BOH Tea Leaves
BOH Ice Tea
BOH Teamix
BOH Garden Teas
\
Gold BOH Cameronian Blend
BOH Alternative Tea
BOH Seri Songket Teas
BOH Teh Tarik Kurang Manis Ginger
BOH Teh Tarik Kurang Manis Original
Main product of BOH Plantation Sdn Bhd
The main attraction of BOH Tea - The FOUR tea garden & the location of they do plantation
To produce a good quality product it must have a perfect place to manufacture them. BOH is a best example, this is because Cameron Highland is a place with great natural resources. It has fertile land and nice climate which is suitable for tea plantation. Therefore, the company built their factories there has the opportunity to get the fresh and good tea-leaves to produce the best quality tea. It is a good competitive advantage against their competitors. It is the reason BOH is the best brand in Malaysia and even exports their products to other countries.
Below are the FOUR Tea Garden:
The main values that BOH Plantation Sdn.Bhd are offering to online customers that makes it stand out from its competitors:
BOH Herbs and Fruits Infussion tea
Seri Songket Collection Tea Leaves
BOH Cameronian Tea
Cham (Teh Tarik and White Cofee)
BOH Green Tea
BOH 3-in-1 Teh Tarik Instant Original
BOH Iced Teas
BOH Cameronian Tea Golden Blend
To produce a good quality product it must have a perfect place to manufacture them. BOH is a best example, this is because Cameron Highland is a place with great natural resources. It has fertile land and nice climate which is suitable for tea plantation. Therefore, the company built their factories there has the opportunity to get the fresh and good tea-leaves to produce the best quality tea. It is a good competitive advantage against their competitors. It is the reason BOH is the best brand in Malaysia and even exports their products to other countries.
Below are the FOUR Tea Garden:
Fairlie BOH Tea Plantation
BOH Tea Plantation Factory at Sungei Palas
Habu BOH Tea Plantation
Sungei Palas BOH Tea Plantation
- Advertising - TV, news paper, internet and other. it may help increase sales and attract the other competitor such as, Lipton.
- inspired the consumers by tackling the health benefits of drinking tea and also provide a quality and innovative tea products
- Their healthy product - Protect cancer caused by smoking, Lower the blood pressure, Lower the cholesterol level and protect against heart disease, and Boost the body’s defense system
- because the social network help the BOH Plantation Sdn.Bhd to advertise their promotional items of the brands and create the awareness among the consumers.
- helps to persuade customers to buy the BOH tea product to enhance the brand identity and to make BOH tea as their favorite drink.
- can promote their different varities of tea products in the social networks where the consumers can view their products and can order them through the social networks used by BOH Plantation Sdn. Bhd
- can generate the brand loyalty among the consumers and increase their sale for their products through social networks
How this e-business makes use of the strength of
this specific social network to its advantage??
- gain valuable customer insights
- may find out what your competitors are doing
- run targeted advertisement with real-time results
Richness of information
The use of richness of information to attract online customer is effective.
- Feel convenience
- Variety
- Better prices
Steps to establish trust among its customers?
- Get a lot of reward and make BOH become more famous
- Keeps abreast of its evolving consumer demographic and industry trends while continuing to produce distinctive teas for both domestic and international customers.
- Playing an active role in the community and is a keen supporter of the local performing arts scene. The Company is also an advocate for animal and environmental conservation.
Show screenshots of the e-store
BOH
Plantation Sdn. Bdn uses the own websites which is BOH Share the Ummph to sell
their products internationally.
BohTeaMalaysia in Facebook to promote and sell their products to
customers locally and internationally
Lazada sells the BOH teas locally
Amazon
sells the BOH teas internationally.
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